About Me
I am a design leader with over 15 years of experience across branding, visual communication, and design operations. My career spans agency environments, in-house teams, and entrepreneurial ventures, giving me a well-rounded perspective on how design creates real business impact.
I started my journey as a graphic designer and gradually evolved into leading large, multi-disciplinary design teams. Over the years, I have focused not just on creating strong visuals, but on building systems, processes, and cultures that enable consistent, high-quality creative output at scale.
My approach to design is rooted in clarity, structure, and intent—where creativity is supported by strong thinking, collaboration, and execution discipline.
What I Do, I work at the intersection of design leadership, creative strategy, and execution excellence.
My core areas of focus include:
a. Brand identity and visual system development
b. Sports and event branding across digital, broadcast, and on-ground platforms
c. Social media and content design at scale
d. Design governance, workflows, and quality frameworks
e. Team building, mentoring, and leadership development
f. Exploring AI, automation, and emerging tools to improve creative efficiency
I believe great design is not just about aesthetics, but about building repeatable systems that help teams move faster, think better, and deliver with confidence.
Clients I Have Worked With, Over the years, I have worked with leading brands, sports franchises, leagues, and organisations across India and international markets.
My experience includes projects for:
a. Professional sports teams and leagues (IPL, WPL, global T20 leagues)
b. National and international sports bodies
c. Sports broadcasters and digital platforms
d. Real estate, lifestyle, and consumer brands
e. Startups and early-stage businesses building their visual identity from the ground up
These engagements range from full-scale brand identity systems to high-volume content ecosystems and large pitch-led creative programs.
Currently, I am currently working as a Head of Design at Sportz Interactive, where I lead a large, multi-disciplinary design organisation supporting some of the biggest sports brands and leagues in the world.
My current role involves:
a. Leading and mentoring managers, associate managers, and designers across multiple verticals
b. Driving design governance, quality standards, and scalable workflows
c. Overseeing branding, social media, digital, gaming, and data-driven design outputs
d. Collaborating closely with business, content, product, and technology teams
e. Championing the adoption of AI and automation to future-proof creative operations
Alongside my role, I continue to explore independent creative consulting and long-term portfolio building, with a strong focus on strategic thinking and the future of design leadership.
"My role as a design leader is not just to create great work, but to build environments where great work happens every day."